Cookie Policy

Last Updated: November 2025
Applies to: FULCRUM Consulting GmbH (Austria) and FULCRUM Consulting Deutschland GmbH (Germany)

1.  Introduction and Scope

This Cookie Policy explains how FULCRUM Consulting GmbH (“Fulcrum AT”) and FULCRUM Consulting Deutschland GmbH (“Fulcrum DE”, together “Fulcrum”, “we”, “us”) use cookies and similar technologies on our website.

It applies to all users accessing our website from the European Union and the European Economic Area (EEA) and supplements our Privacy Policy, which contains further information on data processing and your rights.

You can manage your cookie preferences at any time via the “Manage consent” link at the bottom of our website.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. They help us, for example, to:

• operate the website and keep it secure
• remember your settings (e.g. language)
• understand how the website is used

We also use similar technologies such as local storage and script tags. For simplicity, we refer to all of these as “cookies” in this policy.

3. Legal Basis for Using Cookies

We use cookies on the following legal bases, depending on their category:

Functional Cookies (required for website operation)

These cookies are needed to operate the website securely and reliably.
Examples: session handling, security features, consent storage, load balancing, technical availability.

• Legal basis: Art. 6(1)(f) GDPR (legitimate interest in providing a functional website)
• Consent required: No (also exempt under TTDSG §25(2) and TKG 2021)

Functional cookies cannot be disabled in our cookie tool, as the website cannot operate without them.

Analytics Cookies (statistics & performance)

Analytics cookies help us understand how the website is used so we can improve functionality and content.

We primarily use:

• Google Analytics 4 (GA4) with IP anonymisation.

Analytics cookies are only set with your explicit consent.

• Legal basis: Art. 6(1)(a) GDPR
• Consent required: Yes

Marketing Cookies (external media & embedded content)

These cookies are used when we embed or load third-party content (e.g. videos, documents, interactive components, content delivered by external platforms).

Such providers may receive technical data such as IP addresses when content is loaded.

Marketing cookies are only activated if you consent.

• Legal basis: Art. 6(1)(a) GDPR
• Consent required: Yes

Note: We do not currently use advertising or retargeting cookies.
Marketing cookies are used exclusively for embedded third-party media.

4. Cookie Categories We Use

Here is how each category works on our website:

4.1 Functional (always active)

Purpose:

• provide core website functionality
• maintain security
• load the correct page structure
• store cookie settings
• ensure technical stability
• enable forms, sessions, navigation

Examples:

• consent preferences
• session cookies
• CSRF tokens
• technical routing/load balancing

Consent: Not required
Status: Always active

4.2 Analytics (requires consent)

Purpose:

• measure interactions
• analyse usage patterns
• improve performance
• identify popular content
• detect technical issues

Tool used:

• Google Analytics 4 (GA4)
  – event-based
  – anonymised IP
  – aggregated reporting

Consent: Required
Status: Off until accepted

4.3 Marketing (requires consent)

Purpose:

• display embedded third-party media
• load external services (e.g. videos, documents, interactive components)
• allow providers to deliver content correctly

Examples:

• Vercel-delivered components
• other external content

Consent: Required
Status: Off until accepted

5. Third-Party Providers

Google (Ireland / USA)

Used for:

• Google Analytics 4
• Google Tag Manager
• Transfers may occur to the USA.
  Safeguards: EU–U.S. Data Privacy Framework and/or SCCs.

Vercel Inc. (USA)

Used for:

• hosting of embedded/interactive components
• performance optimisation
  Safeguards: EU–U.S. Data Privacy Framework and/or SCCs.

WordPress Plugins

Used for:

• consent management
• security & performance features
• functional enhancements

A current list of all active cookies (name, provider, purpose, duration) is available directly in the Cookie Settings panel.

6. Managing Your Cookies

You can:

• accept or decline Analytics and Marketing cookies via the cookie banner
• withdraw consent at any time via the cookie banner
• delete or block cookies in your browser settings

Blocking Functional cookies may prevent the website from operating properly.

7. International Data Transfers

If cookie-related data is transferred outside the EEA—particularly to the USA—we ensure appropriate safeguards such as:

• EU–U.S. Data Privacy Framework (DPF)
• Standard Contractual Clauses (SCCs)
• encryption and access controls

More information is available in our Privacy Policy.

8. Your Rights

You have the rights described in our Privacy Policy, including:

• access
• rectification
• erasure
• restriction
• objection
• portability
• withdrawal of consent

You can contact us to exercise these rights.

9. Updates to This Cookie Policy

We may update this policy from time to time.
The latest version is always available on this page.

10. Contact

Fulcrum Consulting GmbH (Austria)
Mariahilfer Straße 101/3/48-49
1060 Vienna, Austria
E-Mail: [email protected]

Fulcrum Consulting Deutschland GmbH (Germany)
Rundfunkplatz 2
80335 Munich, Germany
E-Mail: [email protected]